August 15th, 2012 
Summer Sharmaine 
Several famous landmarks in London will be made into offices for international companies during the 2012 Olympic Games. While all eyes are on the sporting events taking place, powerful business leaders from all over the world will be making negotiations throughout the city at historic locations.
To bring in business to London and Britain, the British Business Embassy was created by the Prime Minister. The Global Investment Conference will be hosted by the British Business Embassy. Mario Draghi, ECB President, Sir Mervyn King, Bank of England Governor, Christine Lagarde, IMF chief, and David Cameron, Britain’s prime minister will make this happen.
The Global Investment Conference will feature presentations and speeches from these representatives of the British government and British businesses. The aim is promotion of the United Kingdom to these international businesses during the Olympic Games.
The 2012 Olympic Games will provide a fantastic opportunity for the United Kingdom to show that it is open to businesses from around the world, while all are watching the sport, as well as to create new jobs and stimulate the country’s economy.
Ms. Lagarde, Sir Mervyn and Mr. Draghi will be speakers at the Thursday summit. Other presenters include representatives from such notable companies as Google, Glaxo Smith Kline, Apple and ARM.The British government will also present data showing that over 122,000 jobs have been created thanks to inward investment, and that China has been one of the largest sources of investment in the country.
After the conference, there will be a fabulous reception hosted by the Prince of Wales at Clarence House, the embassy based at Lancaster House nearby St. James’s Place and Green Park. Clarence House has been transformed into a lavish showcase for some of the most powerful British businesses, and the reception itself will feature some of the most influential figures in finance. It has been estimated that the creation of British Business Embassy could provide a boost to the British economy of well over GBP 1bn.
The British Business Embassy has been compared by experts to the Great Exhibition which was held in 1851 at the Crystal Palace. In all, there will be 17 summits held during the Olympic Games and the Paralympics, the goal of which will be to ensure that the economic boost brought by the Games will have a long-term effect on the country’s economy.
Lancaster House will provide the perfect venue for business leaders to meet. Overall, new business arrangements that are made during these summits could produce as much as GBP 1bn for British businesses. This would of course stimulate the economy while all eyes are on London during the Summer Games, providing a combination of good publicity for the city and economic growth.
The British Business Embassy is not the only desirable office in London during the Olympic Games. Somerset House is now Casa Brazil, Kensington Gardens is currently Russian and Alexandra Palace has become Holland Heinejen House.
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